Creating a high-converting landing page is the first step to success. The second and most important part is to drive traffic to your landing page. Marketers create landing pages for two purposes, getting more leads and more conversions.
You need a specific call-to-action (CTA) to fulfill your landing page goal. You must keep your customers focused on the end objective, whether it’s collecting emails, buying a product, or initiating a free trial.
Without traffic, you can’t do anything. You must first direct people to the landing page so that customers can view your product offering and, react to your CTA.
In this article, we will discuss free and paid methods for attracting visitors to the landing pages in order to create conversions and sales.
7 practice to drive traffic to your landing page:
1. Share the landing page to your existing email list:
Whenever your landing page goal is only conversion instead of collecting email addresses, you can share your landing page to your email list. This way you can drive traffic to your landing page to those individuals you already know.
So, your email list must be segmented properly whenever you are creating your list. Because you can’t send any offer to any group of people. For example, if you want to sell products related to e-commerce sell boosting, you must send the offer to the e-commerce business owners.
2. Use social media:
Social media has become a big source of traffic for any business, this is one of the best ways to drive traffic to your landing page. Social media platforms such as Instagram, Facebook, TikTok, and Twitter allow businesses to expand their following and develop their client relationships.
To increase traffic to your landing page and establish significant relationships with visitors, focus on generating high-quality content. Make a consistent effort to react to each and every comment.
Instead of just posting a link on your Facebook or Instagram story sometimes, utilize social media to share your expertise and help people for free, before expecting anything in return. Build trust on social media and share your landing page link.
- On YouTube, give free courses, giveaways, and vlogs.
- Build eye-catching images for Pinterest.
- On Facebook, you may share advice, discuss issues, and promote services.
- On Instagram, help others to create your personal brand.
- Tweet brief opinions on Twitter.
- Make short videos on TikTok.
3. Content marketing with SEO:
Create your own website and start writing articles. Content is an amazing and entirely free way to share your knowledge with new people and drive traffic to your landing page. Producing high-quality content that is focused on certain keywords that prospective subscribers are looking for will help you rank better. You must do on-page and off-page SEO for ranking in search engines.
A few things to keep in mind related to SEO:
Do proper keyword research. If your blog is new, find out low-competition keywords before writing your article. Low competition keywords will help you to rank your articles in search engines. A few good keyword research tools are SEMrush, Long Tail Pro, Mangools, etc. Read this article to know more about the best keyword research tools; The 7 Best Keyword Difficulty Analysis Tools For SEO in 2022.
You must do on-page and off-page SEO for your website. Want to know more? Read this article; SEO in digital marketing – The process to improve the visibility of your website.
4. Your own community can help:
If you want to take social networking to the next level, you may create your own Facebook group dedicated to a certain subject. Having your own community gives you all more control over just visiting other people’s communities. Grow your group members and post valuable content on regular basis.
5. Take part in forums:
Online forums are very useful for market analysis as well as promotion. To begin your analysis, consider which issues and subjects are frequently discussed.
Engage with people in numerous locations around the web, such as social network postings, blog comment sections, and platforms like Quora.
The idea here is to publish genuine content which offers genuine value. Don’t spam your landing page while making no value to the discussion.
6. Traffic through paid ads:
Pay-per-click (PPC) advertisements are one of the most common methods of attracting new customers who are actively searching for the information you’re providing. Paid advertising helps you to push your adverts to the top of search engine results pages.
There are various ad platforms you can promote your landing page through paid ads.
Social media ads: The most popular social media ad is Facebook ads because you can target the right audience to drive traffic to your landing page. Also, LinkedIn, Quora, and Instagram ads are used by marketers.
Google search ads: Google PPC search ads are very popular and effective to promote any product.
Youtube ads: YouTube skippable and infeed ads are very useful for lead generation through your lead magnet.
7. Connect with influencers:
Influencers are social networking experts who have established huge followings, generally in a particular niche. Marketers may increase their audience, by collaborating with social influencers.
So, these are the 7 best practices to drive traffic to your landing page. This is also important to consider who you want to visit your landing page rather than the marketing platforms. I hope the above 7 practices of driving traffic to your landing page will help you get more traffic for more leads and sales.