15 Strong points on how to write an SEO optimized article.


SEO is an abbreviation for Search Engine Optimization. It is the process of optimizing your website in order to receive free and organic visitors through search engines like Google and Bing. In this article, we will discuss how to write an SEO optimized article with ease for a higher ranking in search engines.

People constantly use search engines to find data. Getting this type of targeted, high-intent traffic is highly useful for a website. If a website has a large number SEO optimized articles the website ranks high in the search results. 

SEO-optimized content will be viewed and shared frequently, resulting in a higher ranking. It allows website owners and businesses to interact with much more people, answer their queries, solve their issues, and become a trusted platform for visitors.

How to write an SEO optimized article?

  1. The headline that attracts visitors:

You can make a big effect with only a few words in your article headline. Don’t underestimate the value of a strong headline in SEO. Make clear, appealing headlines that include relevant keywords.

Your article may even be good, but if your title is substandard, your click-through (CTR) rate will be lower. Your title must catch the attention of the audience and then encourage them to click and read the article. Concentrate on things your prospects will notice first if you want to become a good writer.

  1. Do keyword research:

If you want to make an impact with your content, you must perform keyword research. You may begin with a tool like SEMrush. This tool offers a free trial that will help you to better study your topic and optimize your keywords. 

SEMrush will help you decide which keyword to concentrate on. Want to know more about SEMrush keyword research tools? Read this article >> SEMrush competitor analysis.

keyword research

  1. Target long-tail keywords:

Long tail and low SEO difficulty keywords can be a game-changer. Whenever your blog is very new, it is difficult to rank articles on high difficulty and high search volume keywords. So, target a long tail keyword that has a lower difficulty score.

In this article, I target the long-tail keyword “how to write an SEO optimized article” instead of the short keyword “ SEO optimized article”. So, there is a higher chance my article can rank on this low-difficulty and long-tail keyword. long Tail Pro and KWFinder are good SEO tools to find out the long tail and low difficulty keywords.

  1. Perfect keyword placement:

Use meaningful key phrases in your post title to help both readers and search engines understand what your content is about. Keep in mind that inappropriate and excessive keywords may irritate your viewers and impose a negative impact on search engines for keyword stuffing. Select keywords with care and intelligence to create a more genuine feel.

  1. Quality content:

The article is an important point of how to write an SEO optimized article. The primary reason individuals make queries on Google and other search engines is to find helpful information. 

Search engines love fresh new SEO content, and that is why you should keep your site updated consistently with new articles. High-quality content plays a major SEO role to rank your articles on search engines.

Quality content

  1. Must include the focus keyword in the meta description:

Google uses meta descriptions to determine search rankings. Meta descriptions are the short sentence summaries that appear beneath a search engine’s title. Make the meta description attractive and short, also include your focus keyword inside the meta description.

  1. Include alt text in images:

The alt text defines what the photo is all about and helps Google understand why it’s in your article. The alt text of the image must be related to your blog post topic.

  1. H1 tag is important:

If you would like to become a bit more creative with your article, the H1 tag gives you flexibility like the post headline. Create your own H1 and use words like “how,” “why,” “what,” etc. Also, you can Use numbers such as ‘best 10,’ ‘5 highest,’ etc.

  1. Include images and videos inside your content:

Images and videos play a significant role in the article. Using different graphics on a website can help you reach out to visitors and share your content more efficiently.

Use infographics, checklists, relevant photos, videos, and other visual content to provide value to your website visitors.

The benefit to photos and videos in a blog article is that they’ll be ranked in Google’s Images and Video sections, as well as Featured Snippets, bringing additional visitors.

  1. Make an optimized URL:

It’s essential to create a quality URL that perfectly reflects the page’s content to help your readers understand what the website is about. Hovering over the anchor text reveals the link in the lower-left corner of the browser window. 

A meaningful URL describes what’s within. A website’s URL structure should be as easy as possible. People’s thoughts choose whether or not to click just on a few words.

  1. Interlinking is important:

The links on your website that lead from one page to another are known as internal links. A good internal linking structure guarantees that you guide readers and search engines to important web pages with extra information to explore.

Certain web pages are very well known since Google has crawled those previously. New web pages are identified whenever Google traces a link from such an established page to a new webpage.

  1. Outbound link with high authority websites:

When creating blog content, always incorporate external links. Linking to authority sites gives additional reading material for blog users to expand their knowledge while also assisting you in increasing the authority of your website.

  1. Long posts rank faster:

Search engines prefer longer, more in-depth blog content. The more information on a page, the more signals search engines have to establish the topic of your blog. The suggested word count ranges from 1800 to 2000 for a blog article. Keep in mind that excessive stretching may irritate readers, which will have a negative impact.

  1. Structure your article properly:

Your post’s contents may be fantastic, but it will be failed to win if it is an unorganized and inefficient format. Using headlines to split up your content into short paragraphs enables easier reading. To maintain well-structured content, it is critical to employ accurate H1 for titles and H2 for subtitles.

Structure your article

  1. Make it simple for others to share the content:

If Google notices that your content is being shared on other websites, it will rank better in general. Making it simple for people to share will help you gain a lot more visibility.


So, above are the 15 points to answer your question about how to write an SEO optimized article. No need to immediately adopt all of these SEO recommended practices into your content strategy. 

However, when your website grows, try to implement the above points slowly. Once you’ve identified your target readers’ vision and objectives, you’ll be on the path to creating good content that will definitely help you to rank on the search engines.

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